With an experience of 30 years ranging in 40 countries and working with 50 brands, Alexie Orlov has achieved so much and made business his life and life his business. A seasoned leader in Global marketing like him adds so much value to the industry. The passion and dynamic leadership of Alexei in – market deployment, global brand strategy, and operational management have been proved to be the driving force during his career.
The founder and CEO of MTM (moments that matter), a network of boutiques with practitioners specialized in accurate activation of brands and utilization of media, is none other than Alexei Orlov. MTM agencies help the brands to do their best at the moments that matter for consumers and customers, with the newest technologies in the market. In 2018, MTM initially raised an amount of $30 million with two acquisitions and closed another acquisition later that year.
Before MTM, Alexei worked for Chairman and CEO of DAS (Omnicom Group’s international division) as a senior adviser. And before that, he was the global CEO of RAPP, which was a complete turnaround as he rebranded the company to attract leadership talent and new businesses.
Alexei was also responsible for the brand marketing and positioning of the portfolio of the Volkswagen brand across ASEAN and Greater China as a Chief Marketing Officer (CMO). He was also a core member of the executive team of Volkswagen which made him jointly responsible for the regional business’ commercial performance.
Wunderman, a digital specialist agency has been served by Alexei as Europe’s President for nearly 8 years, then as COO, and finally as worldwide executive vice-chairman. Before this, he was Volvo’s director in global brand communication, which was the second-largest sales company at that time. He was also appointed at position of director at Avon, served mainly as marketing director becoming the youngest executive to do that. At the initial phase of his career, he was a part of the founding members of Paperchase Retail Group, which came out to be successful, igniting a passion for brand supervision and communication in him, which is still inside him until this very day.
In addition to all of this, Alexei Orlov owned ROCQM and MCW, both specializing in brand strategy. Apart from communication and branding, he has an interest in operational leadership powered by happy and dynamic teams. This combination helped him to be the recipient of many prestigious awards that includes CMO of the Year given by the World Brand Congress. He also received an invitation to be a keynote speaker at Global Brand Forum 2013.