Whether images are used for your website, brochures, press releases, advertisements, displays, or flyers, the inclusion of high-quality photographs can ultimately affect your project’s success or failure. Therefore, choosing a commercial photographer is a significant business decision. It is vital to know that someone running a successful photo agency will not automatically make you a competent commercial photographer.
Choosing the photographer you want to work with will take some preparation on your part.
First, you need to make a list of competent commercial photographers. This can be done by getting referrals from colleagues, friends, and partners in the business world. You can also find them in catalogs or by consulting on the Internet. Whichever method you choose, potential photographers need to be checked. Perhaps the easiest way to do this is by browsing their websites. Find out the availability of the photographer for you. You may have questions to ask, or if you are dealing with multiple people when setting up a session and location, someone may need to contact the photographer for last minute questions. Most photographers are quite open to any questions and will be able to answer immediately.
You shouldn’t even think about any agency that does not have its website. The site is an advertising model for photographers and allows the client to see and evaluate their work quality. By visiting the websites, you will have the opportunity to evaluate your commercial photography portfolio and select potential candidates for the job. Once you have made your choice, you should ask the photographer for a list of past clients and referrals.
It is essential to ask any commercial photographer who decides to hire written quotes about their work’s value. It is also advisable to negotiate the cost of individual photos in advance. You should also clearly inform the photographer about what kind of photos you want to take and how you plan to use them, such as advertisements, brochures, press releases, or on your website. It is also essential to determine in advance who will own the rights to the photos – you or the photographer.
By carefully investing your time and effort in choosing a commercial photographer, you are taking essential steps to improve your business prospects.